Detroit Will Hustle

In the heart of the Midwest is Detroit, a city built on grit and perseverance. For Carlos Parisi, owner of Aunt Nee’s, that began during the great financial crisis in 2007, when his family and others needed money in the wake of mass automotive layoffs and the resulting impact on the community. Parisi and a friend began a salsa company that sold simple dry-mix salsa. It saved two families and indebted Parisi to the community of Detroit. 

In this Whole Story, we explore what happens when children of first and second-generation immigrants are given the space and opportunity to write their own narrative and fight to maintain the spirit of Detroit.  

Check out a multimedia story here.

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Role: Producer, Director